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BJ Capsule_A new chapter

A NEW CHAPTER

“I am a woman who understands tailoring and couture. In my research for the collections, I demand perfect proportions and a precise harmony of fabrics and colours.”

Bouchra Jarrar

BJ Capsule_Diligence, Exellence & Creation

DILIGENCE, EXCELLENCE & CREATION

“The ateliers and their complete mastery of sartorial techniques are at the heart of my creative process. ”

Bouchra Jarrar

BJ Capsule_Singularity

SINGULARITY

“My job is to dress women. It is through their singularity that an item’s silhouette takes shape.”

Bouchra Jarrar

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